Email is still king.

Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside get clicked.

Like many things in business, that’s easier said than done.

Fortunately, there are some tried-and-true strategies you can use to maximize openability and clickability. By keeping these 5 principles in mind, you can make sure every email has the best possible chance of engaging and converting the recipient. By improving the most important email metrics — open and click rates — you can improve the one metric that matters most of all: sales.

Plus, it’s FREE RIDE FRIDAY!!! Find out how to keep the conversation going. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

The Running Remote Conference

Running a remote team? Thinking about it? Remote teams are no longer just a cost-effective option —  they might be the best option. Learn how to build and manage a remote team in Bali, Indonesia this June. Guests from the likes of Buffer, GitHub, and even our very own Omar from the $100 MBA will present. Tickets are going fast! Get 15% off with code 100MBA15 at runningremote.com

Udemy

Udemy is the largest marketplace for online learning. Udemy courses start at just $11.99. Each course comes with a 30-day money-back guarantee for risk-free learning. Visit www.ude.my/mba or download the Udemy app to learn anytime, anywhere!

Show Links

EasyCourse

MBA923: 3 Ways to Write Intensely Curious Headlines

Gary Vaynerchuk

OkDork