Sometimes, you’ve gotta sweeten the deal. But like literal sweeteners, bonuses have to be applied strategically.

Today, we discuss how free swag, extra content, and other bonuses can move the needle on conversions. When a relatively small investment can motivate the right action and move people down the sales funnel, there’s no point in being stingy. But you have to make sure that your investment gets the right returns.

Full disclosure: we’ve offered some terrible bonuses — the kind that cost us money without really promoting growth.

Now, we’ve seen what kinds of bonuses really convert. Join us as we explain how to craft a bonus offer that’s smart, valuable to the customer, and worth it for your business. Plus, we’ll discuss how to source and fulfill physical bonuses like branded clothing and other accessories. 

We’ve given away a lot to learn these lessons, so let our experience help you to bonus wisely. Click Play!

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