You’re missing a huge marketing opportunity.

That’s the case for most entrepreneurs with a business website, at least. Statistically, the “About” page is one of the most visited pages on a given website — second or third behind the home page, usually. And yet…so few people take advantage of this.

“About” pages are almost never optimized for marketing. And that’s a gosh-darn tragedy.

So often, we think of the “About” page as something fun and personal. It’s a place to share our story and a little bit of ourselves. But what we forget is that our story — our selves — are the heart of our brand. The “About” page is an honest-to-goodness conversion tool that we’re just not using. 

Our story isn’t just a story. It’s a lead magnet!

In today’s marketplace, consumers want to know about you. That means traffic. It means SEO. It means an opportunity to grow your email list and leverage the fun, personal stuff into sales. Today, we’ll discuss how we’re changing our own “About” page to reflect that, and how you can, too.

Don’t be afraid to shine. Learn how to optimize your “About” page, and actually utilize this hidden asset. Click play at the top of the page!