What is company culture, why does it matter, and how can you build it?

The answers to that and more come from one of Omar’s favorite business books ever: What You Do Is Who You Are by Ben Horowitz. Horowitz is a venture capital legend whose wisdom and experience is grounded in a street-level, practical approach.

 But for all the actionable nuts and bolts, this book puts it all in a big huge-picture context.

With tested strategies and philosophy from history, business, and beyond, this company culture manifesto is deep, yet straightforward. It’s thoughtful, but focused on action. Horowitz seamlessly weaves broader business philosophy into the book’s central argument: that every one of your actions sets the tone for your business.

Omar loved this book so much that he actually included it in his “Best of 2019” list before he finished reading it. Now that he’s gotten to the end, we can take a closer look.

“Culture” can be hard to define for a small business. We don’t all have to take the Google approach with napping pods and on-site masseuses. But we do have to purposefully, intentionally foster a culture that fits our brand and mission. 

That starts and ends with you.

Learn how to envision, embody, promote, and instill the right culture for you business, no matter how many people that includes. Hear the key takeaways from this gem of a book, and see if you might just need a copy. Click Play!

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The Hard Thing About Hard Things by Ben Horowitz 

What You Do Is Who You Are by Ben Horowitz

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Top 5 Books of 2019