Always, always test the MVP – no matter what you’re selling.

If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a product you can sell. It’s the barest-bones, cheapest-to-produce version of something you can still sell at a profit, to test the market potential of your idea in the real world. And you should always start with one.

It’s easy to create an MVP for a service or digital product. With physical goods…you just need the right resources.

It’s Q&A Wednesday, and we’re helping one listener get their first units out the door. As it turns out, it’s cheaper and easier than ever to manufacture – and not just by outsourcing.

Yes, manufacturing locally is an option, depending on what you’re making. It might even be a better option than good ol’ China.

Today, we’ll give you the information and resources necessary to sell your 1.0 like a smart, lean startup. Plus, we’ll explain how you can start pre-selling your product before a single unit leaves the assembly line. 

We’ll also explore the creation of your MVP as a marketing asset. Get the gears turning – literally, in this case. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Cort

You rent rides, music, clothes, and more. Why not furniture? With Cort furniture rentals, you can rent sofas, beds, tables, and lots of other home furnishings. Instead of filling your space with things you’re responsible for, be flexible, rent what you need for however long you need it, and swap it out when you’re done. Get furniture on your terms at cort.com.

Earnest

Got student loans? Refinancing with Earnest can save you money. If you’re still paying the same rate as when you graduated, odds are you can save big. Even if you refinanced before, most people can save by doing it again. Even better, $100 MBA listeners get a $100 cash bonus when you refinance with Earnest.To get a personalized rate estimate that won’t affect your credit score, head earnest.com/mba.

Show Links

Alibaba