Always, always test the MVP – no matter what you’re selling.

If you don’t know, the MVP (Minimum Viable Product) is the first iteration of a product you can sell. It’s the barest-bones, cheapest-to-produce version of something you can still sell at a profit, to test the market potential of your idea in the real world. And you should always start with one.

It’s easy to create an MVP for a service or digital product. With physical goods…you just need the right resources.

It’s Q&A Wednesday, and we’re helping one listener get their first units out the door. As it turns out, it’s cheaper and easier than ever to manufacture – and not just by outsourcing.

Yes, manufacturing locally is an option, depending on what you’re making. It might even be a better option than good ol’ China.

Today, we’ll give you the information and resources necessary to sell your 1.0 like a smart, lean startup. Plus, we’ll explain how you can start pre-selling your product before a single unit leaves the assembly line. 

We’ll also explore the creation of your MVP as a marketing asset. Get the gears turning – literally, in this case. Click Play!


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