Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon.

“Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media’s fixated on, you can leverage it to promote your business– if you’re creative enough.

And yes, it’s ok if it’s a (little bit of a) stretch.

Today, we’ll review some of the best examples of newsjacking from hard-hustling entrepreneurs who looked at the news and found relevance for their target audience. Whether it’s sports, politics, or simply recurring items that always find their way into the news cycle, you can hitch a ride on trending stories to boost your brand.

Heck, even we do it now and again.

It’s a great traffic generating trick, and it doesn’t need to be scammy or disingenuous. You just have to see the relevance and value your audience sees when they turn on the news. Click Play!

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