PayPal: is it a must?
PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so popular that your small business has to offer it? Do people’s ideas about security and convenience dictate that only taking credit cards is a mistake?
It all depends.
It’s Q&A Wednesday, and we’re helping one listener decide whether to go through the effort of enabling PayPal payments. We’ll discuss the advantages and disadvantages of doing so, and what other options exist.
Plus, what’s true about your business now might not be true later — and that includes payment processing.
Depending on your market (and whether you’re a B2C or B2B), the effort necessary to give customers the PayPal option may or may not be worth it. Let’s find out — Click Play!
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