PayPal: is it a must?
PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so popular that your small business has to offer it? Do people’s ideas about security and convenience dictate that only taking credit cards is a mistake?
It all depends.
It’s Q&A Wednesday, and we’re helping one listener decide whether to go through the effort of enabling PayPal payments. We’ll discuss the advantages and disadvantages of doing so, and what other options exist.
Plus, what’s true about your business now might not be true later — and that includes payment processing.
Depending on your market (and whether you’re a B2C or B2B), the effort necessary to give customers the PayPal option may or may not be worth it. Let’s find out — Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Capella University
Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctorate
Zendesk
Things are a little weird right now. Zendesk is here to help, with a 6-month complimentary remote support bundle that helps teams keep up with changing customer demand. The bundle comes with essential tools your team needs to remain agile and stay connected with customers. Zendesk takes hours (not weeks) to set up and get running. Their support, sales, and customer engagement software is quick to implement and easily scales to meet changing needs. To find out more, go to zendesk.com/mba