MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman

Retention is the new acquisition.

As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses. 

So how can you keep — and keep profiting from — existing customers?

Joey Coleman’s Never Lose A Customer Again has been on our “to read” list for a while. And frankly, good ol’ Omar wishes he got to this one sooner. It’s full of massive insights, and one of the best books we’ve read all year. 

Regardless of your industry, product, or the size of your company, the basic principles of customer retention don’t change. Coleman lays them out masterfully, with actionable advice backed up by data, examples, and experience. Get your notebook ready!

Tune in, and hear some of the best insights we got from this book. Then, get your own copy. Learn how to turn customers into lifers. Click Play!


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Never Lose A Customer Again by Joey Coleman