MBA1587 Does Influencer Marketing Work? + Free Ride Friday

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?

It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers? 

Can it work for small businesses, or it just for companies with money to burn?

Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click Play!


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