The lifetime deal: smart strategy, or slippery slope?

Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever. 

Customers are locked in at a certain rate, for as long as they’re alive.

This can backfire.

Today, we do the math on lifetime deals. Is there a version of this that doesn’t eventually cost you more than it brings in? Can you craft a lifetime offer that actually makes sense for you in 10, 20, 50 years? 

Can you reap the benefits of attracting all that business, without the cost catching up to you in a bad way? Tune in, as we weigh the real implications of this strategy. Click Play!

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