YouTube: if you think your business can ignore it, think again.

It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will.  Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.

In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. 

Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click Play!

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