Competition isn’t a bad thing. 

That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is.

What could that mean for your business?

Today, we discuss a few ways your business can stand out by zigging where others zag. By embracing a creative approach to competition, you can give yourself an advantage that no one else has.

Be different — in a positive, meaningful way. Click play at the top of the page!

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