Competition isn’t a bad thing.
That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is.
What could that mean for your business?
Today, we discuss a few ways your business can stand out by zigging where others zag. By embracing a creative approach to competition, you can give yourself an advantage that no one else has.
Be different — in a positive, meaningful way. Click Play!
Are you hunting for a rare, vintage, or new watch? eBay has that hard-to-find watch you’ve been after — backed by eBay’s new Authenticity Guarantee: No fakes. No fraud. No doubt. Independent experts will meticulously inspect every detail of your dream timepiece, so you can be confident it’s authentic. Find your dream timepiece at ebay.com/authenticwatches. Domestic sales only.
Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba himalaya.com/mba and use promo code MBA.