Apple just rocked the digital marketing world.

If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.

What’s it mean for you?

Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click play at the top of the page!