“Viral”: as a buzzword, it’s past its prime.
As a marketing concept, it just needs a little fine-tuning.
Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.
It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.
Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click play at the top of the page!
Show Links
Start your escape plan today, with our free business building starter pack.
Free newsletter. No spam. Unsubscribe any time.
