MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation

Values: they’re not just for HR documents and mission statements. 

For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing.

So how can you put values first?

Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models. 

By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play!


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