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MBA1898 Must Read: Great by Choice by Jim Collins

Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens.

That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, but written like an accessible guide for real-world entrepreneurs, Great by Choice makes one thing clear: you can succeed, come what may.

You just have to stick to certain principles.

With a conscious strategic approach, you can organize your business around big-picture ideas that equip you to weather the storms. Just as good nutrition and fitness can preclude all kinds of threats to your health, certain key principles of business “wellness” can make you resilient. Click Play!

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