MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling

The best product doesn’t win. The product with the best story wins.

Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.

Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.

Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.

A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click Play!


Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check now.

Microsoft Teams

Welcome to the new way to work together. From group projects to weekly “all hands” meetings, Microsoft Teams will change the way you teamwork. Contribute to meetings from anywhere, chat with coworkers, find and edit files in real time, and more. With one place to create and make decisions together, there’s no limit to what your team can achieve. Learn more at

Show Links

Asia Tech Podcast

Leadership in the Exponential Era by Graham Brown