Is your business healthy? How do you know?

For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too. 

Maybe the most useful question is: what metrics can you afford to ignore?

Today, we discuss which stats you should spend your time and effort on. By ignoring the numbers that don’t speak directly to the health of your business, you free yourself up to focus on what actually, truly makes a difference. 

Call it “analytical minimalism.” 

Keeping track of too many metrics can leave you more overwhelmed than informed. Get a better picture of your business, by simply looking at less. Click play at the top of the page!