Categories
Show

MBA1939 The Cost of Updating Our Branding & Logo

Ready to freshen up your company’s look? We just did.

Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else. 

Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks. 

In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually. 

Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors

Google Domains

A lot of entrepreneurs feel overwhelmed when it comes to starting a business. When you’re ready to introduce your idea to the world, it starts with a name. Google Domains makes it simple to establish your business identity with a domain name, website, and tons of other tools to help make your business a reality. Establish your business online at domains.google/100mba and use code 100mba for 20% off a new domain purchase or transfer. Terms & Conditions apply. Visit domains.google/100mba for more details.

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.