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MBA2073 Must Read: Price for Growth by Jeff Robinson

Are you charging too much?

Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit.

And frankly, we’re convinced.

Jeff Robinson’s book flies further under the radar than it should. Today, we unpack its growth-centric pricing model, and share the philosophy behind the strategy. This isn’t abstract stuff; this book’s argument is so well-conceived that it led to a significant decision re: pricing in our own software company. 

There’s a sweet spot between low-balling yourself out of business, and strategically sacrificing profit for long-term customer loyalty. Hear about this book, and decide if that approach is right for you. Click Play!

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Today’s Sponsors

Capital One Spark

With the Spark Cash Plus card from Capital One, you earn unlimited 2% cash back on every purchase. There’s no preset spending limit, so your purchasing power can adapt to meet your business needs. Antonelli’s Cheese Shop in Austin, Texas used their 2% cash back to help cover their employees’ healthcare costs — imagine what the Spark Cash Plus card from Capital One could do for your business! Capital One: What’s in your wallet? Terms and conditions apply. Find out more at CapitalOne.com/SparkCashPlus.

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Price for Growth by Jeff Robinson