This isn’t the question you think it is.

Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!” 

But what if your potential clients stand to make…nothing from your training?

It’s Q&A Wednesday, and we’re helping a listener who coaches photographers. But here’s the twist: the audience isn’t aspiring pros who want to create income. It’s hobbyists, people who want to take pictures just for the fun and enjoyment of it.

So what the heck is that kind of training worth?

Today, we help you put a dollar value on skills that don’t have a dollar value. Hear why coaching people in their passion projects can still be lucrative — and why it’s worth every cent to your non-pro clients. Click play at the top of this page!