About Omar Show

MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?

Email is one of the most powerful tools for an independent business.

As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions.

But there are way too many email platforms out there.

Today, we help a brave, aspiring young entrepreneur get started on the right track, by choosing an email platform that gets the job done on a high-schooler’s budget. But it’s not just about finding the cheapest option — it’s about finding an option that won’t hold you back when the business actually grows.

Learn what every independent business needs from their email platform, and how to make sure you choose the right one. And of course, we’ll share our personal recommendation for the platform we trust with our own campaigns.

Once you choose an email service, switching is a heavy lift. Make sure you don’t have to do it too often, by starting with one that’ll serve you well for years. Click Play!


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Today’s Sponsors

Identity Digital

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Recommended Tools


By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to and find the accounting solution you’ve been looking for!


ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at and use PROMO CODE WPE20OFF

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