Sometimes, “just being yourself” is more complicated than it sounds.
What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious?
It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, casual cussing on their online content come off as genuine and unpretentious, or would it drive leads away?
It’s a tough f%$@#ing question.
Today, we explore the line between respect and self-censorship. It’s always great to be mindful of your audience and their feelings, but too much politeness can be perceived as boring or phony. And the line can be hard to see.
The good news: there’s always a sweet spot between the two extremes. Click Play!
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