For many businesses, the year-end holiday season is a slow period.

…but does that mean your business should slow (or stop) its marketing efforts?

It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, and consumers might be less inclined to engage with any of the zillion holiday marketing messages headed their way.

However, every slow period is an opportunity to work on things you can’t during the rest of the year.

There’s also the question of long-term marketing investments, as opposed to sales. Today, we explain why the quietest times of the year are a perfect time to gain some ground — even if it doesn’t pay off immediately. 

Make the best use of your time and marketing budget during the holidays, and the results might just surprise you in 2023. Click Play at the top of the page!