You have a great idea for a product.
But you don’t have the time, resources, or know-how to bring it to life.
No problem.
Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. They do the work. You reap the benefits. It’s a win-win!
Of course, you have to do some legwork first.
In this episode, Stephen will walk you through the process of securing the rights to your idea, and shopping it around to the right kinds of companies. We always preach that execution is just as important as ideas. But with open innovation, you can outsource the execution in just a few steps.
If you’re busy with another business, or simply don’t have the option of bringing your idea to market, this might be the best alternative. There’s one way to find out: learn how the process works, and see if your big idea is a good fit. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Mission Control
What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc
Dove Men+Care
New Dove Men+Care 72-hour antiperspirant helps prevent sweat and odor, so you can be more present, in the moment, and confident! Hug your best friend. Enjoy a big stretch in the office. Put your hands up at that concert — without fear. Hygiene is just the first step in self care, laying the foundation for all the acts of care you share throughout the day. Dove Men+Care 72 hour antiperspirant: Forgettable underarms, unforgettable you. Pick it up wherever you get your personal care products!