You know us as the podcast that delivers practical business lessons in around 10 minutes. That’s our intention for the show: short form content with no fluff. You also know other podcasts or videos that offer lengthier content, even an hour plus. This also applies to books or blog posts. There are short but sweet books and long but jam-packed blog posts. So with your own content to produce, are you going to go for short form or long form? Why would you do one over the other? Can you do both? Let us make it clear in this episode, click play at the top of the page!
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MBA436 Must Read: Brand Against The Machine by John Michael Morgan
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