MBA581 Q&A Weekends: Is it better to use single opt-in for email marketing?


You know the drill. When you sign up for something with your email address, the standard process is to confirm the subscription by going into your email and confirming that you actually did sign-up. This is really helpful if you want each and every opt-in to be coming from a real person that really wants to be on your list. However, with single opt-ins, people don’t have to do that. They just sign up to your list right away with one single click. In this episode, we’ll share with you the advantage and disadvantage of each type of opt-in, plus we’ll help you choose which one will work best for your conversion! Let’s get to it! Hit play!


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