MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST]

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Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different kinds of launches to consider. Great question, great answer. Click play!

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