MBA903 Not Selling During Holidays?

Every business is different. So why assume that what works for some businesses will work for yours?

It’s pretty standard practice in most industries to ramp up sales for the holidays. After all, it’s the most wonderful time of the year — to generate revenue. The big holiday sales push is so commonplace, we just assume that it’s a smart, effective strategy.

Let’s stop assuming.

For some kinds of businesses, it might be smarter to consider something different. Something outside the box. Something downright radical: taking the holidays off.

Crazy, right? In retail, suggesting we take a holiday break would be enough to get you pilloried. But for small service businesses, a little holiday hiatus is not just harmless; it could actually increase your profits.  A strategic holiday shut-down is an opportunity to retool your product, push for a pre-holiday sales boost, and recharge your whole business.

It’s counterintuitive, but that’s what makes it so brilliant.

Great entrepreneurs don’t chase the crowd. They find the underserved market, they seek the niche, they go where other businesses aren’t going. And while most companies are decking the halls for the holiday sales explosion, lean, smart, small-time entrepreneurs think differently.

On this episode of The $100 MBA Show, we’ll discuss how to plan and execute a strategic holiday sales break. We explain exactly why this strategy works, how to determine if your business would benefit from it, and how to execute it. We detail the exact steps you should take to temporarily shutter the sales end of your business, and quietly prepare to come roaring out of the gate in the new year.

Our experience building small businesses has taught us the value of thinking differently. Bucking the holiday trend of pushing for sales might sound like anathema, but we’ve seen it work. By closing your doors for a bit, you can start the new year with a burst of activity, well-rested and equipped with a fresh influx of new customers.

This holiday season, let’s think outside the tastefully-wrapped box. Learn how a little downtime can create an upward trend. Click Play!


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