Rookie move: only chasing new customers.
Pro move: investing in the customers you have.
Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again.
And again. And again.
You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers.
Leverage the good will you already earned – Click play at the top of the page!
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