Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King.

When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. That, of course, starts with choosing an email marketing service to use. With so many options, out there, which is right for your business?

That’s what today’s episode is all about. We discuss the merits, features, and differences between the most popular email services (along with a few less popular ones), so you can decide what’s right for you. This episode is heavy on specific recommendations, so keep your notepad ready!

Once you’ve defined the criteria your email service needs to meet, you can be sure that you’re not overpaying for features you’ll never use —- or underpaying for a service that lacks features you need. As your business grows, you may even consider migrating from a simpler platform to a more complex one.

Consider this your ultimate email service guide. Click play at the top of the page!

WebinarNinja

Intercom

Sumo

InfusionSoft

SalesForce

HubSpot

Seva (formerly ConvertKit)

MailChimp

ActiveCampaign

Drip

MailerLite

SquareSpace

Podia

Zapier

Aweber