Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective.

It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It depends on several factors, from the type of product to the progress of your business development.

But one thing is certain: you can’t go too long without freshening things up.

Today, we discuss the ins and outs of keeping your website at peak performance. From the bare minimum timetables for updates, to specific events that should trigger updates, we explore what you need to rework and when. Whether it’s regular upkeep to reflect the status of your business, or analytics-based changes to maximize your site’s effectiveness, change is necessary. Change is good. Change drives business.

Plus, we discuss what shouldn’t change too often, for the sake of your current visitors and customers. Tune in, and let us help you plot your website strategy. Click Play!

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