We love podcasting. But we didn’t get into it just for kicks.

The $100 MBA show has a purpose: to build an audience, and demonstrate our credibility to those who may eventually choose to do business with us. It’s our way of offering something to people as a way to start a conversation and build relationships.

It’s fun, but above all, our podcast is a marketing tool.

For Q&A Wednesday, one listener wants to know how effective our podcast is at helping grow our businesses. With The $100 MBA, our software company WebinarNinja, and another project on the way, what effect has padcasting had on our overall success?

Today, we discuss exactly how we know that podcasting is working for us. From the easily measurable to the indirect and subtle, we explore the bottom-line effects our popular, award-winning show. We discuss which metrics are important and how we track them, to help you understand how to accurately measure the value of the medium.

Plus, we discuss what it takes to podcast, from the time and resources we invest to the ups, downs, struggles and triumphs of producing new content day in and day out. Let us help you decide if podcasting is right for you. Click Play!

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Today's Sponsors

Sideline

Add a second number to your smartphone with the Sideline app. Handle work and personal life separately on the same device! Sideline comes with calling, text, pics and more. It's like having a second phone for a fraction of the price. For a free 7 day trial, head to sideline.com/trial

WGU

WGU is on online university that’s changing lives by changing higher education. Their innovative competency-based learning model is tailor-made for busy adults with their own schedules. Learn at your pace, so you can graduate faster based on your own progress. For more details and to get your application fee waived, head to wgu.edu/100mba

Show Links

WebinarNinja

EOFire

WebinarNinja Webinar Workshop