Business, like life, has patterns. But just as those patterns can help you understand what’s likely, they can blind you to what’s possible.

That might sound like a deep statement, maybe even a little philosophical for a business podcast. But this week’s Must-Read book, The Black Swan by Nassim Nicholas Taleb, is all about thinking deeper than ever before. And by peering into the true nature of things, you can see what other entrepreneurs might miss.

The subtitle of the book says it all: The Impact of the HIghly Improbable. Taleb came out of the Great Recession without a scratch, specifically because he anticipated something unlikely. The limits of our experience, he argues, put limits on our thinking.

And that’s a pattern we should break.

Learn how to think beyond the predictable. Be open-minded enough to adapt to changing circumstances. Give yourself the advantage of a wider perspective. It might sound deep, but Taleb brings these concepts to an understandable, practical level. It’s stuff worth thinking about — Click Play!

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