It’s time to toss the funnel.
Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little refining.
Let’s build a new funnel.
Actually, let’s build several. Every business should create a unique path — or set of paths — from awareness of your business to the final purchase. It should be less of a funnel, and more of a “Choose Your Own Adventure” book (remember those?). Today, special guest Michael Koral stops by to explain the new way to move consumers towards the goal line.
Koral is the head of customer acquisition at Needls, and he’s here with a whole new way to attract, convert, and close. Not only does he explain his more effective funneling strategy, he also recommends specific software tools you can use to implement and track your marketing and sales efforts.
Upgrade your lead capture and closing approach. Click play at the top of the page!
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