It’s time to toss the funnel.
Yes, that funnel; the marketing and sales funnel that’s been the gospel of online business strategists for just a little too long. While the premise of attracting an audience, converting that audience into leads, and turning those leads into customers is still valid, the one-size-fits-all approach needs a little refining.
Let’s build a new funnel.
Actually, let’s build several. Every business should create a unique path — or set of paths — from awareness of your business to the final purchase. It should be less of a funnel, and more of a “Choose Your Own Adventure” book (remember those?). Today, special guest Michael Koral stops by to explain the new way to move consumers towards the goal line.
Koral is the head of customer acquisition at Needls, and he’s here with a whole new way to attract, convert, and close. Not only does he explain his more effective funneling strategy, he also recommends specific software tools you can use to implement and track your marketing and sales efforts.
Upgrade your lead capture and closing approach. Click Play!
Ready to improve your sleep? The experts at Mattress Firm are here, ready to help you build your bed from headboard to mattress to adjustable base, right down to the sheets and bedroom decor! Save 10% with coupon code PODCAST10 at mattressfirm.com/podcast
Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business by Maynard Webb and Carlye Adler is an instant classic. It’s full of valuable advice on overcoming the obstacles of entrepreneurship, like financing your business and the personal challenges of being a leader. Now, you can enter to win a a free copy of the audio verison, read by Chris Ciulla. Head to macmillanaudio.com/dearfounder