Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus.

Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact on your relationship with your audience. Carefully balancing the needs of your sponsors, your audience, and your business is a delicate thing — and it’s crucial to get it right.

Today, we discuss the benefits and drawbacks of sponsorship. We help you choose the right sponsors for your brand and audience, and offer our insights on how and when to acquire sponsors that add value, not just cash. Learn how it’s done — Click Play!

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