Sponsors: are they worth the effort? Whether it’s a blog, YouTube channel, podcast, or live event, sponsorship can be your biggest source of revenue. It can also be a major pain in the tuchus.
Yes, sponsors pay you. But that money doesn’t come free, and what you give in exchange can have a dramatic impact on your relationship with your audience. Carefully balancing the needs of your sponsors, your audience, and your business is a delicate thing — and it’s crucial to get it right.
Today, we discuss the benefits and drawbacks of sponsorship. We help you choose the right sponsors for your brand and audience, and offer our insights on how and when to acquire sponsors that add value, not just cash. Learn how it’s done — Click Play!
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Today’s Sponsors
Bank of America
Feeling stuck in your job? Bank of America’s Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career at careers.bankofamerica.com now!
Betterment
Outsmart average. Betterment is online financial advisement for those who refuse to settle. With cutting-edge tech, Betterment builds a personalized portfolio and offers unbiased advice to get the most out of your investments. Visit betterment.com/mba for up to one year of free financial management. Visit betterment.com/mba now!