MBA1171 How To Pivot With Your Product

A product launch doesn’t always go the way you want, or expect. Despite your best-laid plans and highest hopes, sometimes the market takes a look at what you’re offering and gives a resounding “meh.”

Now what?

In business — especially independent business — flexibility and adaptability are crucial survival skills. When your product doesn’t hit the mark, you need to change course quickly, smoothly, and effectively. Pivoting is an art and a skill, and every entrepreneur needs to know how it’s done.

Today, we discuss how you can move in a new direction while maintaining the core of your business and mission. With examples from all over the business world, we’ve seen how a good hard pivot can save a company, and bring its vision forward despite a major stumble. Remember, it’s not a failure if you recover and learn. Click Play!


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