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MBA2076 Is Selling a Lifetime Deal a Good Idea?

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?

Like any strategy, offering neverending deals has its strengths and weaknesses. 

We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t carefully weigh all the variables, your lifetime deal can be a lifetime drag on your bottom line! 

Today, we explain exactly what to avoid if you’re considering a lifetime offer, so you reap the benefits without hurting yourself down the road. 

With examples from businesses that execute this strategy well (plus our own experience), this episode offers a clearer picture of how the lifetime approach works, and why it’s so easy for it to backfire. 

Take a beat, run the numbers, and make sure that if you make a lifetime commitment, it’s one you won’t regret. Click Play!


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