Content marketing is all about the numbers. And when it comes to numbers, email open and click-through rates are some of the most important numbers by far.

Of all the factors that can affect those rates, is time one of them? Does it matter what day or hour you hit “send?” It’s Q&A Wednesday, and one listener is wondering if timing can give their business an edge in the email game.

Is there any evidence that send times make a difference?

We’ve got a few principles you can apply to find the best time for your business to send emails, based on the rhythms and preferences of your niche. Today, we discuss those principles, as well as exactly where timing ranks on the list of factors that affect open and click-through rates.

We also cover how to adjust for time zones in a global marketplace, and how different email marketing software products give you the flexibility you need to reach your audience. Before you launch your next campaign, check this out. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Capterra

Still doing things the old way? Improve your productivity with a software upgrade. Find the software that fits you and your business perfectly, from project management to email marketing and more. Join the millions who use Capterra each month to find the right tools for their business. Visit capterra.com/mba, and make 2019 the year for your business.

Show Links

WebinarNinja