Tiers and trials: twin incentives to get users on board. But which one will work best for your business?

Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each is tailored to different business goals. By understanding both ways to give away a freebie, you can determine what will build your own customer base.

Best of all, you can combine both approaches, if your business model suits. Whether you decide to offer an indefinitely free basic level of service, or a limited-time trial run, you can reap the benefits. Find out how — Click play at the top of the page!