The business meal: effective relationship builder, or Mad Men throwback?

While the 3-martini lunches of the past may no longer be in vogue, buying someone a meal can be an incredibly good investment. A meal can add a layer of personal connection that’s often missing from today’s mostly virtual business relationships. It can open doors. It can even be the start of a long-term partnership.

Of course, you have to do it right.

Today, we’ll discuss how the modern business lunch or dinner works. From choosing the restaurant to setting your expectations, the casual bite requires thought and planning. It’s warm, it’s personal, and it’s even a little old-fashioned. But it’s a strategy, one with serious business potential. 

With a little forethought, you might be one falafel away from moving your business forward. Click Play!

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