You’ve only got so much money to spend on marketing. How do you get the best ROI?

It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene.

With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget. 

Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make.

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