MBA1371 The Do’s and Don’ts of Comparison Pages

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?

Spoiler alert: no, they’re not. 

Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit. 

We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice. 

Learn how to compare and contrast the smart way. Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors


Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at now!


ActiveCampaign is a Customer Experience Automation platform for growing businesses. We help entrepreneurs understand how to manage, nurture, and convert your leads to sales. To set up a funnel that moves your leads forward, head over to and start a free trial. You’ll get a second month free, free migration from any other platform, and 2 free one-on-one sessions with a member of the ActiveCampaign team to help you set up your nurture sequence. Head to today!

Show Links