No, today’s title is not a typo. 

It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value.

Every entrepreneur needs to master the distinction between price and value, and the relationship between the two.

Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs.

We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Avalara

Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more.

Capital One

With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all  your business purchases. Think about it - unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what's in your wallet?

Show Links

Oxygen

Webflow

WebinarNinja

Profitwell

How To Build Your Own Automated Webinar System