We’re not good at understanding each other. And that’s bad for business.
Malcolm Gladwell has made a massive career out of noticing — patterns, syndromes, common social threads. He’s sold millions of copies of books like The Tipping Point and Outliers. His latest, Talking to Strangers, tackles another big, broad topic: human interaction.
How we relate to people we don’t know has a massive impact, especially for entrepreneurs.
The way you handle new people has implications for everything in business, from customer service to networking to partnerships. The skill of getting to know someone can change everything — but it’s a skill you have to develop.
In fact, Gladwell argues that generally, we’re awful at figuring each other out.
Today, we’ll discuss how business people can utilize the lessons of this book, and why we all need to question our instincts and assumptions about others. As Gladwell illustrates with a variety of real-world examples, failures in our evaluation of others can have drastic consequences.
It’s something most of us don’t even realize we don’t even realize. See what we mean: Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Podia
Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now.
Personal Capital
Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com