Every business needs a website, and therefore a good domain name. But do you need all the domains with that name?

Good question.

It’s Q&A Wednesday, and one listener wants to know if you should buy up the .com alternatives: the .co, the .net, even the international domains like .uk and .au. How many domains is too many? 

How many is not enough? 

Domains aren’t exactly expensive, but a few ventures into the game can ultimately cost you hundreds if you’re not picky enough. On the other hand, you don’t want someone else using your name and causing all kinds of brand confusion. 

Today, we’ll discuss what you should do before you start snapping up domains. If you buy too many too soon, you can end up burdening your business instead of protecting your brand. Find out what needs to happen first, and proceed from there.

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