Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their business to the web. It’s a very noisy Internet right now.

Should you stand out from the competition by calling out the competition?

Today, we’ll discuss what’s to be gained from taking on your competitors directly. When your marketing and advertising blatantly throws down the gauntlet, what are you risking? Does anyone win a tinkling contest, or is head-on advertising a recipe for conflict?

There are different schools of thought on this.

Let’s explore the practical and ethical factors you should consider before you drop a diss track online. If you do choose to take a swing at someone, there’s a right way and a wrong way to do it. Click Play!

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