Every business needs a website. But does every business need an “About” page?

Yes.

It’s Q&A Wednesday, and we’ve got a listener who’s building their (very) small business website, and wonders whether showcasing his tiny “team” sends the wrong message. Can an About Page backfire, or make visitors take you less seriously?

Not if you do it right.

Today, we’ll discuss the real value of your About Page, and why it’s critical for traffic and SEO. We’ll explain what a good About Page needs, and how to tailor one for smaller businesses – even those run by solopreneurs.

Don’t miss out on the marketing potential of your website’s About Page – no matter how small your company is at the start. Click Play!

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