MBA1527 Focus on The Things That Don’t Change + Free Ride Friday

Entrepreneurship isn’t just about innovation. Sometimes, understanding that which doesn’t change is just as important.

Real long-term success requires a strategy that’s built around a few key principles; eternal truths about your industry that aren’t subject to the whims of the market. No matter what, consumers will always want their food to be tasty, their apps to be user-friendly, their trains to be on time. 

So when you’re trying to come up with that unique “twist” on a product, start with the unchangeables. 

Maybe your product does something in addition to the unchangeables. Maybe it addresses one unchangeable far better than the competition does. What your business does differently is crucial, but what consumers want to stay the same is equally so, and should never be forgotten.

If in the quest for innovation we forget the fundamental, basic needs behind our product category, we set ourselves up to flop. Today, we’ll share examples of those permanent truths, and how successful companies keep them at the heart of their strategies. Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at


Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at now!

Show Links